Zagu Revamps Brand with New Digital Menu Boards

Zagu is an alternate spelling of the Tagalog word sagó, meaning round chewy pearls, similar to tapioca pearls. Zagu is a franchise business based in the Philippines that serves pearl shakes. With a current network of over 290 outlets and kiosks nationwide in malls, supermarkets and roadside locations, Zagu can be found in Hawaii’s own Ala Moana Center food court on the Street Level 1, near Centerstage.

In business for over five years in Hawaii, Zagu recently transitioned to new management and revamped their brand look. To support the transformation, Bright Light Digital replaced the traditional backlit menu board signs with new 65″ LCD digital menu boards to catch customers’ eyes before reaching the counter to place their orders. Zagu serves the same delicious drinks, featuring more Hawaii made products and over 20 drink flavors suitable to your craving from boba drinks, shave ice, dairy-free to vegan dole whip and more.

The new digital menu boards create a vibrant, modern and functional wall decor that allows more opportunity to instantly feature seasonal flavors, promotional specials and more for customers to enjoy.

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